The Zambia Equation

The 73 EQUALS 1 is a clothing label established under The Zambia Equation Campaign, which aims to unite all Zambians across tribal divides.

Devised by Intellectual Expression in 2019, the label produces trendy, yet indigenous clothing. Through 73=1, we hope to remind all Zambians that what unites us is far greater than what threatens to divide us. Let's therefore celebrate our diversity with clothing that speaks of the oneness and equality we have as Zambians, in spite of our different tribal backgrounds.

Celebrating Diversity

73=1 celebrates the different ethnic backgrounds from which we hail, and believes that .

Fostering Peace

73=1 encourages you to embrace a culture of tolerance and peace towards all fellow Zambians.

Motivating Progress

73=1 seeks to motivate progression in all aspects of our lives as Zambians by promoting synergy.

TRENDY, INDIGENOUS DRESS

Producing clothing that caters to people of all walks of life to send l.

Diverse Culture

Diverse culture built over decades by 73 tribes, collectively called ZAMBIA.

TRENDY, INDIGENOUS DRESS

Producing clothing that caters to people of all walks of life to send l.

Urban Wear

Trendy tees and jeans for today's urban youth

Natural Remedies

Organic solutions made from everyday vegetation. Order now from PeshBliss.

RICH CULTURAL HERITAGE

Promoting the riches of Zambia by showcasing our rich cultural heritage and developing synergies with talented Zambians.

Children's Clothing

Wide range of attractive child-friendly clothing

RICH CULTURAL HERITAGE

Promoting the riches of Zambia by showcasing our rich cultural heritage and developing synergies with talented Zambians.

What Our Designs Mean

Each time you wear 73=1, you are embodying The Zambia Equation, which declares to the world that all Zambians are equal, regardless of their gender, age, disability, religious affiliation, political preference, and above all, tribal background. So grab yourself some 73=1 garb and play your part in uniting our beautiful nation... and look really good while you're at it!

73=1 is a registered trademark belonging to Intellectual Expression and any unauthorised reproduction of the brand or a depiction of the brand for any purposes meant to divide or polarise Zambians is prohibited. Because we are all about equality and oneness, wearing 73=1 clothing on political platforms in order to gain political favour is also prohibited.

Being a conscious and inclusive brand, we proudly embrace differently-abled individuals and produce designs that they can relate with.

Download a copy of our brand manual right here to know the meaning of each of our designs and to understand more about what we stand for.

Easy Payment, Free Delivery

Wherever you are, you can pay for your garb via mobile money, straight into our bank account or with cash to any of our distributors.

And we have great news for you if you live in Chingola, Chongwe, Kafue, Lusaka or Mumbwa... We will deliver straight to your doorstep!

Call 0974 750541 now and grab your garb!

73=1 Pioneers

At the core of this campaign and clothing brand is a vibrant group of creative individuals. Meet them here.

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Alvin

Concepts Developer

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Audrey

Communications Specialist

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David

Programmes Strategist

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Joe

Media Strategist

73=1 Media

Contact Us

We would be delighted to hear from you! Tell us what you think about the movement, the merch and how you would like to get involved. Be sure to also follow us on Facebook to stay current with our promotions and initiatives that we're involved in.

Visit Us

Plot 389A Salama Park Lusaka Zambia

Get In Touch

Sales: +260.974.750541 Deliveries: +260.968.252597 Partnerships: +260.977.369826 E-mail: info@zambiaequation.com

Drop Us a Line